{"id":8070,"date":"2023-12-19T12:55:59","date_gmt":"2023-12-19T11:55:59","guid":{"rendered":"https:\/\/www.hdebalzac.fr\/?p=8070"},"modified":"2024-02-08T18:26:07","modified_gmt":"2024-02-08T17:26:07","slug":"marche-de-noel-aux-serres-de-la-frondaie-organise-par-les-eleves-du-lpa-honore-de-balzac","status":"publish","type":"post","link":"https:\/\/www.hdebalzac.fr\/index.php\/2023\/12\/19\/marche-de-noel-aux-serres-de-la-frondaie-organise-par-les-eleves-du-lpa-honore-de-balzac\/","title":{"rendered":"March\u00e9 de No\u00ebl aux serres de la Frondaie organis\u00e9 par les \u00e9l\u00e8ves du LPA Honor\u00e9 de Balzac"},"content":{"rendered":"\n<p>Comme chaque ann\u00e9e, le Lyc\u00e9e Professionnel Agricole (LPA) Honor\u00e9 de Balzac organise son march\u00e9 de No\u00ebl dans les serres de l\u2019exploitation&nbsp;; l\u2019occasion de joindre l\u2019utile \u00e0 l\u2019agr\u00e9able et de participer \u00e0 l\u2019animation du territoire avec la pr\u00e9sence d\u2019exposants engag\u00e9s dans une d\u00e9marche bio, locale et durable.<\/p>\n\n\n\n<p>Les clients pourront ainsi \u00e9changer avec les enseignants et les \u00e9l\u00e8ves, mais aussi faire leurs emplettes en vue des cadeaux de fin d\u2019ann\u00e9e.<\/p>\n\n\n\n<p>Port\u00e9 par les professeurs de sciences \u00e9conomiques, sociales et de gestion ainsi que par l\u2019enseignant de sciences et techniques horticoles, cet \u00e9v\u00e9nement permet aux \u00e9l\u00e8ves de 1\u00e8res bac pro Technicien-Conseil Vente Unvers Jardinerie (TCVUJ) de se confronter \u00e0 l\u2019\u00e9laboration et \u00e0 la mise en \u0153uvre d\u2019un projet commercial.<\/p>\n\n\n\n<p>De la cr\u00e9ation d\u2019un planning pour l\u2019animation, en passant par le travail sur la communication du projet, \u00e0 la pr\u00e9paration et \u00e0 l\u2019installation des stands, ils doivent travailler en \u00e9quipe et \u00eatre forces de propositions.<\/p>\n\n\n\n<p>Cette ann\u00e9e, avec l\u2019aide de leur enseignante d\u2019\u00e9ducation socio-culturelle, ils ont cr\u00e9\u00e9 les supports de communication. Deux affiches ont \u00e9t\u00e9 retenues parmi les 9 propos\u00e9es et soumises au vote.<\/p>\n\n\n\n<p>Les \u00e9l\u00e8ves ont recens\u00e9 les partenaires, cr\u00e9\u00e9 les fiches produits, \u00e9valu\u00e9 les quantit\u00e9s n\u00e9cessaires, n\u00e9goci\u00e9 la marge avec l&rsquo;exploitation p\u00e9dagogique. Durant l\u2019op\u00e9ration, ils devront mettre en pratique les techniques de vente vues en cours&nbsp;: rechercher les mobiles, motivations et freins exprim\u00e9s, proposer une vente additionnelle, r\u00e9aliser les op\u00e9rations d\u2019encaissement, favoriser les achats d\u2019impulsions, argumenter et conseiller, traiter les objections, choisir les produits \u00e0 mettre en valeur.<\/p>\n\n\n\n<p>A l\u2019issue du march\u00e9 de No\u00ebl, ils devront \u00e9tablir le bilan chiffr\u00e9 de l\u2019action, analyser la client\u00e8le type (\u00e2ge, cat\u00e9gorie socio-professionnelle), \u00e9tablir le panier moyen, la p\u00e9riode d&rsquo;affluence, les produits les plus vendus. Le b\u00e9n\u00e9fice r\u00e9alis\u00e9 sera en partie r\u00e9employ\u00e9 pour financer une sortie p\u00e9dagogique. Cette ann\u00e9e, les \u00e9l\u00e8ves de terminales auront la chance de d\u00e9couvrir le <strong>Salon<\/strong>&nbsp;<strong>International<\/strong>&nbsp;<strong>de<\/strong>&nbsp;l&rsquo;<strong>Agriculture<\/strong>&nbsp;: \u00e9v\u00e9nement agricole&nbsp;de&nbsp;r\u00e9f\u00e9rence.<\/p>\n\n\n\n<p>Le bilan de l\u2019animation leur permettra d\u2019identifier les points forts et les axes d\u2019am\u00e9lioration de l\u2019action et de faire des pr\u00e9conisations pour l\u2019ann\u00e9e suivante.<\/p>\n\n\n\n<p>Cette exp\u00e9rience grandeur nature, v\u00e9ritable mise en situation professionnelle pourra \u00eatre exploit\u00e9e par les jeunes dans le cadre du dossier \u00e9crit soutenu \u00e0 l\u2019oral de l\u2019examen du baccalaur\u00e9at.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" 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